Susanna J. Sturgis   Martha's Vineyard writer and editor
writer editor born-again horse girl

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"Your Call Is Important to Us"

August 04, 2007

Sophisticated Web software makes it easy to promote the "illusion of inclusion": Comment on this! Rate this comment! Was this comment useful to you? Your comments are important to us! Sometimes the solicitors of comments actually pay attention to the results. Sometimes they pay attention -- but only till the election's over. Often it's more like Amazon.com, or like my credit card company, which assures me at regular intervals for 30 minutes that my call is important to them then charges me a $39 fee because my payment (in full) was a day late. (Due date was the Fourth of July, btw.) Who am I gonna call? No one, because after half an hour of "Your call is important to us" I'd just get through to someone who wouldn't give me my $39 back. So I finally signed up for online banking because I no longer care if Homeland Security and Spammers R Us have access to my credit card info as long as I don't have to listen to machines telling me how important my call, my comment, or my opinion is to them.

Not to mention that these days my credit card payment is due less than two weeks after I get the statement, and I can't wrangle my cash flow that fast.

 

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